Roofing Contractor Madison

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Your Forever Roof is Here
Your Forever Roof is Here
Your Forever Roof is Here
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Metal roofs take the life cycle of a new roof and extend it beyond just about everything else in your home.

Metal roofs have the style and curb appeal home owners want with the durability and function home owners need.

How many times would you like to buy a new roof for your home. If you have to do it, it is best to do it just once.

Metal Roofs Are the Standard by Which All Others are Compared

Metal Roofs Direct offers your Forever Roof.

Have you ever noticed how many roofing contractors and suppliers talk about how their product is “almost as good” as a metal roof? That’s so they can get you to pay so much more for a product that doesn’t las a third as long as our Forever Roof.  Everyday we talk to homeowners who are tired of dealing with leaking traditional roofs that deteriorate quickly and loose the appeal they used to have.  Metal roofs offer a solution to the outdated usefulness of the typical roofing material – at unbelievably affordable prices.


Green metal roof

Your Forever Roof

Getting anything to last forever these days is just about impossible.  Getting a roof to last longer than a decade and continue to look great seems almost too good to be true.

Gray metal roof

Metal Roofs Cost Less than Asphalt Roofs

Let’s Look at a roof really costs using an analogy: Let’s say a normal car costs $25,000, sound about right? And let’s say that car looks good (but not great), gets average gas mileage, is prone to normal wear and tear, and will last about 100,000 miles before it begins to need serious repairs, averaging $1500 per year until, of course, you buy a new car, say 10 years later. Will the new car 10 years from now cost more or less than your original car?

Now let’s say I have a different car that you can buy. This one is more expensive–$50,000. But what if the second car looked absolutely STUNNING. In addition, instead of getting 20 miles per gallon, it got 35. Finally, what if this car never got dents, never started looking old, never lost any resale value, and never needed any kind of repair or maintenance for 100 years or more. Over the course of the life of both cars, which is the more expensive option?

So, why buy an asphalt roof just to pay more over 10-15 years than to buy one metal roof forever?

Metal Roof Styles Range from Standing Seam to Spanish Tile
Metal Roof Types and Styles Range from Standing Seam to Spanish Tile

Durable, Sustainable, Forever Metal Roofs

All buildings have a roof and that roof only has a few jobs: keep the building comfortable, dry and looking good for years to come.  The old way of roofing a building did that OK, but not great.  That is where metal roofs come in.

The roof of your home not only completes its aesthetics but also has the important job of protecting your home. That’s why homeowners prefer using metal roofs for their roofing system. Metal roofing can be well-suited to withstand the extreme weather conditions in Wisconsin.

At Metal Roofs Direct, we are committed to providing you with a durable, sustainable roof. We are a locally owned and operated roofing company that provides quality metal roofing services to elevate and secure your home. We are made of licensed roofers who are equipped with the experience, knowledge, and resources to install your metal roof among other roofing solutions.

We proudly serve all properties throughout Wisconsin. Whether your need metal roofing installation, metal roofing repairs, our roofing contractors are always available to help.

Metal roofing is a great option, mainly because it is extremely resistant to external factors. Metal roofs are fire-resistant, sustainable, and energy-efficient. 

Every homeowner deserves a durable and well-functioning roof. That’s why we see to it that we provide only the best metal roofing services in the area.

Dark metal roof
Metal roofs last forever and come in a variety of styles

What is Metal Roofing?

Metal roofing is an alternative to traditional asphalt roofing that’s usually made of large sheets, though varieties are available in styles ranging from Spanish tile, slate, seamed, scalloped, and we can even look like standard asphalt shingles. 

Materials that may be used for metal roofing include zinc, tin, steel, copper, aluminum, and hybrid metal mixture. All of these materials are finished with special coatings to reflect heat, prevent rust, and seal the material against moisture damage.

Metal roofs have proven to be the best choice for almost any type of roof installation, and are particularly great in Wisconsin and other climates that receive a great deal of moisture. They withstand high winds, shed rain very effectively, and are fire-resistant. 

Every homeowner deserves a durable and well-functioning roof. That’s why we see to it that we provide only the best metal roofing services in the area.

pink, blue, orange, yellow, purple roof
Factory Direct Metal Roofs Come in Custom Colors

Types and Styles of Metal Roofs

Metal roofs come in a variety of colors, styles, and textures more than any other roofing material. They can be made to look like wood shakes, standard asphalt shingles, and even tile. Many styles come in sheets that can be installed quickly and easily, while metal shingles and metal tiles are individually placed and fastened.

Red metal roof
Durable metal tile style roof with solar panels mounted

Durability of Metal Roofs

Metal roofs are very lightweight, weighing about one-quarter as much as tile roofs and half as much as asphalt shingle roofs. While metal roofing is generally more expensive than asphalt roofing, it has a longer lifespan and can even lower heating and cooling costs because it reflects heat from the sun. When properly installed, metal roofing will usually include a manufacturer warranty of 50 years.

Brown metal roof
Unbelievable variety and durability in commercial spaces, churches, and offices will make your building stand out for 100 years

Metal roofs for commercial and residential buildings

All buildings have a roof and that roof only has a few jobs: keep the building comfortable, dry and looking good for years to come.  The old way of roofing a building did that OK, but not great.  That is where metal roofs come in. Commercial buildings have unique requirements that residential buildings need not meet. Fire ratings, architectural requirements, street visibility, and even branding come into play with commercial properties. Our custom colored, Kynar-coated Forever Roofs will help make your business, church, or office a landmark for the next 100 years.

Metal Roofs
Metal Roofs Come in many styles, colors, and patterns

Types of Metal Roof Installations

Whatever metal roof system you need, Metal Roofs Direct can help you choose the best option for your specific roofing needs. Our roofing contractors have extensive experience with these metal installations.

Standing Seam Metal Roofing

A standing seam roof is composed of many interlocking panels that run vertically from the roof’s ridge to the eaves. The interlocking seam where two panels join together is raised above the roof’s flat surface to allow water to run off without seeping between panels.

The method most commonly used to secure the panels to the roof sheathing is the use of hidden fasteners. The fasteners are secured to the raised portion of each panel and subsequently covered by the next adjoining panel during installation.

Metal Tiles and Panels Style Roofing

Standard tile roofs can be heavy, yet fragile and costly to maintain. Metal tile combines the graceful curves of classic tile with the lightness and strength of the metal. Installation costs are higher than a standard cement tile roof.

Steel Roofing

Steel roofing is a popular choice for roofing in hail-prone areas. It is durable and low maintenance, which ranks it high on the longevity scale. Like most metal roofing materials, heat reflection also contributes to reduced energy use and costs.

Copper Roofing

Copper as a roofing material is one of the rarer metal roofing alternatives. However, its unique finish is one of the stand-out features it possesses and one that is bound to increase the home’s curb appeal. Due to its lightweight and malleability, copper can be fashioned in various ways to mimic tiles, shingles, brick, etc.

Metal roof on garage
Why You May Consider Metal Roof Installation

Why Consider Metal Roofing for Your Home?

If you’re considering a new roof for your home, it may be worth thinking “outside the asphalt.” Metal roofing is becoming popular, with increased demand in the residential market. Today’s metal roofs offer streamlined looks and increased energy efficiency, with various options available so they can fit the style of your home’s exterior. 

So, whether you’re building a new home from scratch or updating your existing roofing system, metal roofing might be the way to go. Here are some reasons that might make you put metal roofing at the top of your list of considerations.

metal roof
Metal Roofing Total Cost of Ownership is less than Asphalt

Metal Roofs Have Much Lower Total Cost of Ownership than Asphalt.

Do you want to own or do you want to rent your roof?

While metal roofing costs more than asphalt shingles upfront, they have a significantly longer life expectancy that helps offset your initial spending. Our forever metal roof will last about 100 years, while traditional asphalt roofs last about 10 to 15 years.  Why is that important? Well, look at this way: If an Asphalt roof costs say, $10,000 today,  you have to replace it every 12 years (most warranties and insurance companies say 10 years, but we’re being generous). Do you think the roof will be cheaper or more expensive in 12 years? You probably said more, so let’s say in 12 years that roof is now $12,500. In 24 years, you’ll be replacing it again, and again the price will go up, and so let’s say its $15,000, again for 12 years of life. So for 36 years useful life, you’ve paid $10,000 + $12,500 + $15,000 = $37,500. A Forever Metal Roof is cost-competitive within the range of top-quality asphalt shingles, but for the sake of comparison, let’s say the metal roof is expensive at $15,000 – one time. In 36 years of useful life, the Metal roof cost $15,000 and the asphalt roof cost $37,500 – and you still have to buy 60 more years of useful life to equal the metal roof from the beginning. So the question is: how many times do you want to rent your roof?

Metal roofs in Madison

Metal Roofs are Fire-Resistant and Environmentally Friendly

It’s not uncommon for asphalt shingles to fly off during strong winds or to be easily damaged by hail. Asphalt can also be prone to mildew or mold from moisture buildup.

In contrast, metal roofing can hold up to many conditions and doesn’t pose a risk of harmful moisture buildup. It’s also fire-resistant, and safe from lightning strikes when properly installed. So, while with asphalt you might get a few dents from a major hail storm, with metal you’ll get more durability against extreme elements.

Metal roofs are 100% recyclable. Metal roofing manufacturers use anywhere from 25% to 95% recycled materials in the production of their products. Aside from maximizing the use of recycled materials in production, metal roofs can often be resealed to extend their life-cycle instead of needing to be entirely replaced. Moreover, it’s unlikely that they’ll end up in a landfill when they’re no longer in use.

Gray Metal Roof
Metal Roofs Boost Your Home Value

Metal Roofs Boost Your Home Value

Metal roofs are the best choice for homeowners who want to optimize their property’s use of energy. They offer up to 40% reduction in energy costs in the summer and a 15% reduction in energy costs in the winter when constructed with a four-inch strapping system and in a reflective light color, such as white, light green, or blue. These roofs can run 50 to 60 degrees cooler than dark asphalt shingles, reflecting harsh sunlight back instead of trapping it so that it enters your home.

The upfront costs of installing metal roofing become even easier to justify when you consider its effect on your home value. According to Home Guides, homeowners can expect to see an average of 85.9% of the total cost of a metal roof. This means that even if you’re not planning to stay in your home for the next 40 to 70 years, you can still reap the cost-effective benefits of metal roofing.

You can get a discount on your homeowners’ insurance when you install a metal roof on your home. Since they’re more durable and less prone to damage from the weather, some homeowners’ insurance companies offer policy discounts of up to 35% for those with metal roofing. It’s worth checking if your policy covers this type of promotion and what the discount would be. However, if you want a metal roof and your homeowners’ insurance doesn’t offer a lowered rate, switch your policy to a provider that does.

Metal Roof
Proper Metal Roof Installation Looks Beautiful Forever

Should You Remove Existing Roof?

Depending on your local building codes, you can save money on the installation of a new metal roof by having it installed directly over existing asphalt shingles. (Please talk to one of our consultants before considering this option. Underlayment and decking are very important considerations in your metal roof. )  If installing over your existing roof makes sense, the process cuts down the cost of labor since there’s no time spent removing the shingles, and is compatible with the installation of a strapping system. You only need to make sure to have your current roof properly inspected before putting metal roofing over it so that you’re not trapping in problems such as moisture buildups or rodents.

Choose the Metal Roofing Experts from Metal Roofs Direct!

At Metal Roofs Direct, our top priority is to build lasting relationships based on trust and professionalism. If you’re a homeowner in Wisconsin, it would be our pleasure to work with you before, during, and after the roofing process to ensure your complete satisfaction.

Give us a call today at  (920) 393-9955  to receive a free estimate. Metal Roofs Direct proudly serves all properties throughout the Badger State.

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